This method of watching Disney movies was introduced at the time when all films up to date were released on Blu-ray Disc, and the company had no further plans to re-release the films again (that is, outside of those under the Diamond and Signature Collection series), as well as making trailers of further re-releases of older Disney films.
The movies available within this app are distributed by Disney itself, as well as Pixar, Marvel, and Lucasfilm.
This was the first commercial for the app, uploaded on February 25, 2014.
When Android and Google Play became supported with this app in November, these two commercials for the app were uploaded to YouTube.
In 2015, Amazon Video and Microsoft Movies & TV added support for Disney Movies Anywhere. This commercial proved it all:
In 2016, Verizon FiOS added support as well. As a result, another commercial was released: