In the early 1980s, Disney received complaints from their fans about the adult themes from the most recent films that were given a PG rating. Because of this, Ron W. Miller, the CEO of the Walt Disney Company, created the Touchstone Pictures label, allowing Disney to release adult-oriented movies.
On March 9, 1984, the first Touchstone movie was released -- Splash. In fact, that was the only film to use this logo, which can be found on this movie's VHS and DVD prints and television broadcasts. The logo made its TV debut on November 9, 1986 on ABC.
The second logo appeared on only two films -- Country (1984) and Baby: Secret of the Lost Legend (1985). It can still be found on DVD and VHS releases of both movies.
For its first year, this logo used the studio's old name, "Touchstone Films". Around the release date of the 1986 Walt Disney Home Video logo, the studio's name was changed to Touchstone Pictures. The "Films" variant is rare, while the "Pictures" variant is much more common to find on late 1980s, 1990s, and early 2000s films, such as Good Morning, Vietnam (1987), Who Framed Roger Rabbit? (1988), Dead Poets Society (1989), Dick Tracy (1990), Father of the Bride (1991), The Nightmare Before Christmas (1993), and more.
First seen with the film Signs (2002) in theaters, this is the current logo for films released by Touchstone Pictures and Touchstone Home Entertainment. Unfortunately, it has become rare as of 2007, with only two films released that year.
The music for this logo is the same as the previous one.
Touchstone Home Video/EntertainmentEdit
It's an extremely rare Touchstone Home Video logo; as though only the first VHS releases of early Touchstone Pictures films had it. Unless you're lucky and you find VHS tapes like those, you will end up seeing the Snake logos (see below) instead.
Only used for one year, it can only be seen on videos like the first releases of Down and Out In Beverly Hills, Tin Men, and Ruthless People. Unless you're lucky, the 1987 Touchstone Home Video logo (see below) will appear instead of this one.
If you're a fan of Touchstone Pictures films, especially ones from the late 1980s, 1990s and early 2000s, this logo should be very easy to find. The 2002 variant is kinda rare, though, as it has the words "Home Entertainment" instead.
Although current, it pretty rarely appears on new movies as of 2007.